Inclusiveness in the Metaverse? Meet the ecological shop with a mission!

Rotunda. Eco without edges is an innovative, public educational campaign of Interzero, promoting the idea of a circular economy.

It is a concept of a store embedded in the Metaverse to teach the public which packaging is more environmentally friendly. It is a project created in cooperation with Pracownia A8 Architektura.

The main assumption of the project was to create a virtual space that will function as a sustainable store of the future. Its body is built on the basis of a circle, symbolizing a closed circuit. Inside, we will find shelves on which we place examples of products available on the market that have ecological packaging.

A walk around Okrąglak is not only packaging, but also all the ideas that guided us when creating this place, ready to be implemented in the real world – such as providing customers with a station for refilling containers with their favorite product, ensuring access to fresh, seasonal products and adapting shop for people with disabilities.