We are launching the “Recharge your batteries” campaign
By taking care of the environment, are we also taking care of ourselves? Our social campaign “Recharge your batteries” aims to show that well-being and ecology are inextricably linked. World Well-being Day and Battery Recycling Day, celebrated on 8 and 9 September respectively, are a great opportunity to draw attention to how taking care of the environment and mental health can support each other.
Conclusions from the report "Between Plus and Minus"
Our report, published in February 2024, reveals that young adults aged 18-35 are less likely to separate waste and more likely to doubt the point of recycling. As many as 31% of 18-24 year olds believe that batteries cannot be recycled. Furthermore, the younger generation is less knowledgeable about how to properly dispose of used batteries than older generations.
We wanted our activities to arouse the interest of young adults, which is why we combined the topic of batteries, understood as a source of power for various devices, with our internal batteries, i.e. with mental well-being, which is particularly important these days. In our social campaign “Charge your batteries” we want to support recipients in building ecological awareness, showing that by doing something good for the planet, we are also doing something good for ourselves – explains Monika Grom, Vice President of Interzero
How living in harmony with nature can improve mental health? About ecopsychology
Ecopsychology, a trend that combines issues from ecology and psychology, shows that contact with nature significantly improves our well-being, reduces stress levels and increases happiness. Pro-ecological actions and mental well-being are interconnected vessels – the awareness that we contribute to environmental protection gives us a sense of agency, control and meaning, which translates into better well-being.
In the last few years, there has been a clear increase in interest in the topic of building health in a holistic approach. We understand that everything inside and outside of us is interconnected and affects each other. Following this path, one of the basic pillars of health is regular contact with nature. This is one of the areas covered by ecopsychology, a science that is gaining increasing interest. Thanks to it, we increasingly appreciate the beneficial effects of nature on our mental condition, we are even more willing to use its soothing properties, and regular contact with it allows us to relax more deeply and rebuild our internal resources. – says Orina Krajewska, President of the Management Board of the Małgosia Braunek Be Foundation, the substantive partner of the campaign
How to participate in the campaign?
The “Charge Your Batteries” campaign aims to encourage young adults to take pro-ecological actions related to recycling batteries and to show that ecology and mental well-being are closely linked. Together with the Małgosia Braunek Foundation, we have prepared a series of four free webinars that will help you find harmony between mental health and caring for the planet. The meetings do not require registration – just join us.
- September 12 “100% Battery. A Conversation About Ecopsychology – a new trend combining psychology and ecology in the service of the inner balance of modern man”, Orina Krajewska and Dr. Julia E. Wahl.
- October 3 “About the benefits of forest bathing, how to charge your batteries green on a daily basis?” , Katarzyna Grabka.
- October 23 “Release the tension – somatic practices that regulate stress and soothe the nervous system. What does science say about the effectiveness and benefits of using Somatic Experiencing® techniques and how to practice on your own?” , Sandra Klos.
- November 21, “Recharge your body – a diet that nourishes the body and the planet” , Dr. Alicja Baska, med.
Get a personalized code for a monthly subscription to Mindy Premium, our digital partner. To participate, post a photo or video on your social media (Instagram, Facebook, TikTok) of yourself properly disposing of your old batteries using the hashtag #naladujswojebaterie . Enjoy peace of mind and body with Mindy for a whole month!
About the social campaign "Recharge your batteries"
The “Charge Your Batteries” social campaign runs from September 8 to the end of November 2024.
More about the campaign: Charge your batteries – Eko Bez Kantów (ekobezkantow.pl)
Campaign promo spot: https://youtu.be/eW5qtKoB7k4?si=Xf8Mdz-RAl7tH0vC
“Charge Your Batteries” is an element of Interzero’s public educational campaign “Eco without edges” which introduces Poles to the topic of selective waste collection, recycling and issues related to the circular economy.
