We are launching the "Recharge your batteries" campaign
When we take care of the environment, do we also take care of ourselves? Our 'Charge Your Batteries' social campaign aims to show that wellbeing and ecology are inextricably linked. World Wellbeing Day and Battery Recycling Day, celebrated respectively 8 and 9 September, is an excellent opportunity to highlight how environmental care and mental health can support each other.
Conclusions of the report "Between plus and minus"
Our report, published in February 2024, reveals that young adults aged 18-35 are less likely to separate waste and more likely to doubt the point of recycling. As many as 31% of 18-24 year olds believe that batteries cannot be recycled. Furthermore, the younger generation is less knowledgeable about the proper disposal of used batteries than older generations.
We wanted our activities to arouse the interest of young adults, so we linked the topic of batteries, understood as a source of power for a variety of equipment, with our internal batteries, i.e. with mental wellbeing, which is particularly important these days. In our social campaign "Charge your batteries", we want to support recipients in building environmental awareness, showing that by doing something good for the planet, we are also doing something good for ourselves - explains Monika Grom, Vice President of Interzero
How can living in harmony with nature improve mental health? About ecopsychology
Ecopsychology, a strand combining ecology and psychology, shows that contact with nature significantly improves our wellbeing, reduces stress levels and increases happiness. Pro-environmental actions and psychological wellbeing are connected vessels - knowing that we are contributing to the protection of the environment gives us a sense of agency, control and meaning, which translates into better wellbeing.
Over the past few years, there has clearly been an increased interest in the topic of building health from a holistic perspective. We understand that everything both inside and outside of us is interconnected and influences each other. Following this line, one of the basic pillars of health becomes regular contact with nature. This, among others, is what ecopsychology, a science that is gaining increasing interest, deals with. Thanks to it, we increasingly appreciate the beneficial influence of nature on our mental condition, we are even more willing to benefit from its soothing properties, and regular contact with it allows us to relax more deeply and rebuild our inner resources. - says Orina Krajewska, President of the Board of Directors of the Malgosia Braunek Be Foundation, substantive partner of the campaign
How to take part in the campaign?
Campaign "Recharge your batteries" aims to encourage young adults to take up battery recycling and to show that ecology and mental wellbeing are closely linked.
We have teamed up with the Margaret Braunek Be Foundation for a series of four free webinars to help you find harmony between mental health and caring for the planet. The meetings require no registration - just join us.
- 12 September '100% batteries. A conversation about ecopsychology - A new trend combining psychology and ecology in the service of the inner balance of modern man", by Orina Krajewska and Dr Julia E. Wahl.
- 3 October "On the benefits of forest bathing, how to recharge your own batteries on a daily basis on the green?"., Katarzyna Grabka.
- 23 October "Relieve tension - somatic practices to regulate stress and soothe the nervous system. What does the science say about the effectiveness and benefits of using Somatic Experiencing® techniques and how to practice for yourself?", Sandra Kłos.
- 21 November "Recharge your body - about a diet that nourishes the body and the planet"., Dr. med. Alicja Baska.
Get an individual code for a monthly subscription to the app Mindy Premium, our digital partner. To take part, post on your social media (Instagram, Facebook, TikTok) a photo or video of you properly disposing of your used batteries using the hashtag #naladd your batteries. Enjoy peace of mind and body with Mindy for a whole month!
About the social campaign "Recharge your batteries"
The 'Recharge Your Batteries' public awareness campaign runs from 8 September to the end of November 2024.
More about the campaign: Recharge your batteries - Eko Bez Kantówow (ekobezkantow.pl)
Spot promoting the campaign: https://youtu.be/eW5qtKoB7k4?si=Xf8Mdz-RAl7tH0vC
"Charge your batteries" is part of Interzero's public education campaign "Eko bez kantów" introducing Poles to the topic of selective waste collection, recycling and circular economy issues.