Are you marketing packaged products or packaging in the domestic market? You have a duty to conduct public education campaigns
The obligation to conduct public education campaigns is one of the legal requirements for those introducing packaging and packaged products (Packaging and Packaging Waste Management Act of 13 June 2013).
An educational campaign is defined as any activity aimed at:
- raising the public's environmental awareness;
- on the correct handling of packaging waste;
- raising awareness of the impact of packaging waste on the environment and human health;
- informing on available return, collection, recovery and recycling systems for product packaging.
Public education campaigns specifically target entrepreneurs who market products covered by the SUP (Single-Use Plastics) Directive - implemented into Polish regulations by the Act of 11 May 2001 on the obligations of entrepreneurs with regard to the management of certain waste and on a product fee (Journal of Laws of 2020, item 1903 and of 2023, item 877)). According to the provisions, an additional educational obligation applies to single-use products containing plastic, such as:
- wet wipes
- balloons
- lightweight plastic shopping bags
- sanitary towels, tampons and tampon applicators
Educational activities should include information on:
- availability of reusable product alternatives, reuse systems and best practices for sound waste management,
- the impact of littering and inadequate waste disposal on the environment, in particular the marine environment,
- the impact of inappropriate waste disposal methods on sewer networks.
How do we meet our obligation to conduct public education campaigns?
1. through NFOŚiGW - by transferring an amount of at least 2% of the net value of the packaging placed on the market in the previous calendar year directly to the designated account of the National Fund for Environmental Protection and Water Management (NFOŚiGW).
2. cooperating with a packaging recovery organisation - This solution can be used by any entity that places packaged goods on the domestic market, regardless of how it accounts for the product fee.
We'll help you comply with the law and still make money from it
A clever solution that turns formal requirements into real profit for your company. Interzero helps companies to implement events and marketing campaigns, combining environmental responsibilities with the communication needs of the company.
- We argue that environmental education does not have to be boring and clichéd.
- We prove that it does not have to be an unnecessary, merely 'formal' expense.
- We make environmental education a strength and a competitive advantage for your company.
- It influences the favourable image of your business - modern, responsible, trustworthy.
That is why, as part of our environmental education campaign, we offer:
- assurance that the statutory obligation to conduct public education campaigns is properly met and accounted for;
- implementation of additional dedicated educational actions;
- Tailor-made ideas - the educational projects proposed by Interzero offer the opportunity to meet statutory obligations and, through the scale and form of the client's presence, corporate social responsibility objectives;
- annual report on the implementation of public education campaigns.
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