1,000 lives of one cup - Carlsberg Group and Interzero in the "1 instead of 1,000" campaign

Understanding the environmental problems we face is key to solving them. What products we choose, how we use energy or how we separate waste has an impact on the state of the environment now and in the future.
Environmental education helps us to understand why these choices are important. We can support environmental education by participating in workshops, lectures and outreach activities, or we can educate others ourselves. And this, as Interzero, is what we continually strive to do.
Festivals attract hundreds or even thousands of participants, which means huge amounts of disposable cups used only once and thrown away. These cups, often made of plastic or polystyrene foam, end up in rubbish bins or thrown on the ground, leading to huge amounts of waste.

Together with the Carlsberg Group, we are creating the '1 instead of 1,000' project, which raises awareness of how our everyday decisions are shaping a more sustainable future. One reusable Brooklyn mug can replace as many as 1,000 disposable cups. This eco-friendly mug was featured at the SBM FFestival in August and will travel to more events of its kind.
Participants at the Warsaw festival were not only able to use the aforementioned reusable cups, but could also listen to panel discussions on ecology and the future of packaging, as well as do something for their minds - go to a yoga workshop or talk to a psychologist.

Environmental education and involvement in campaigns that promote green behaviour help us to better understand how our actions affect our environment and how we can act more responsibly. This is a key step towards a sustainable future in which we preserve our planet for future generations.