{"id":16968,"date":"2024-10-22T12:36:40","date_gmt":"2024-10-22T10:36:40","guid":{"rendered":"https:\/\/interzero.pl\/?p=16968"},"modified":"2025-03-05T14:33:39","modified_gmt":"2025-03-05T13:33:39","slug":"strategia-esg-i-firmie","status":"publish","type":"post","link":"https:\/\/interzero.pl\/blog\/strategia-esg-i-firmie\/","title":{"rendered":"68% mikro i ma\u0142ych firm ma ju\u017c strategi\u0119 ESG. Czy jeste\u015b w tym gronie?"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div data-parent=\"true\" class=\"vc_row row-container\" id=\"row-unique-0\"><div class=\"row limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_center column_parent col-lg-6 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode-single-media  text-left\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><a class=\"single-media-link\" href=\"https:\/\/interzero.pl\/o-firmie\/zrownowazony-rozwoj\/\" target=\"_blank\"><div class=\"tmb tmb-light  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg\"><div class=\"t-inside\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"uncode-single-media-wrapper\"><img decoding=\"async\" class=\"wp-image-16970\" src=\"https:\/\/interzero.pl\/wp-content\/uploads\/sites\/12\/2024\/10\/strategia-esg-interzero.jpg\" width=\"1600\" height=\"1080\" alt=\"&#380;ar&oacute;wka w d&#322;oniach osoby symbolizuj&#261;ca strategi&#281; ESG\" srcset=\"https:\/\/interzero.pl\/wp-content\/uploads\/sites\/12\/2024\/10\/strategia-esg-interzero.jpg 1600w, https:\/\/interzero.pl\/wp-content\/uploads\/sites\/12\/2024\/10\/strategia-esg-interzero-300x203.jpg 300w, https:\/\/interzero.pl\/wp-content\/uploads\/sites\/12\/2024\/10\/strategia-esg-interzero-1024x691.jpg 1024w, https:\/\/interzero.pl\/wp-content\/uploads\/sites\/12\/2024\/10\/strategia-esg-interzero-768x518.jpg 768w, https:\/\/interzero.pl\/wp-content\/uploads\/sites\/12\/2024\/10\/strategia-esg-interzero-1536x1037.jpg 1536w, https:\/\/interzero.pl\/wp-content\/uploads\/sites\/12\/2024\/10\/strategia-esg-interzero-350x236.jpg 350w, https:\/\/interzero.pl\/wp-content\/uploads\/sites\/12\/2024\/10\/strategia-esg-interzero-uai-258x174.jpg 258w, https:\/\/interzero.pl\/wp-content\/uploads\/sites\/12\/2024\/10\/strategia-esg-interzero-uai-1032x697.jpg 1032w, https:\/\/interzero.pl\/wp-content\/uploads\/sites\/12\/2024\/10\/strategia-esg-interzero-uai-516x348.jpg 516w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-6 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"vc_custom_heading_wrap \"><div class=\"heading-text el-text\" ><\/p>\n<h2>68% mikro i ma\u0142ych firm ma ju\u017c strategi\u0119 ESG. Czy jeste\u015b w tym gronie?<\/h2>\n<p>\n<\/div><div class=\"clear\"><\/div><\/div><div class=\"uncode_text_column\" ><p>Ma\u0142y biznes coraz mocniej brata si\u0119 z ekologi\u0105 \u2013 blisko 70% najmniejszych polskich firm nie ma w\u0105tpliwo\u015bci, \u017ce wprowadzanie korzystnych dla Ziemi dzia\u0142a\u0144 wp\u0142ywa nie tylko na stan \u015brodowiska, ale te\u017c na rentowno\u015b\u0107. Znaczna wi\u0119kszo\u015b\u0107 inicjatyw podejmowanych przez drobnych przedsi\u0119biorc\u00f3w wynika z oczekiwa\u0144 innych podmiot\u00f3w, w tym konsument\u00f3w.<\/p>\n<p>\n<\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-0\" data-row=\"script-row-unique-0\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-0\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row row-container\" id=\"row-unique-1\"><div class=\"row limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-middle pos-left align_left column_parent col-lg-12 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"vc_custom_heading_wrap \"><div class=\"heading-text el-text\" ><\/p>\n<h2>Strategia ESG szans\u0105 na rozw\u00f3j firmy i wzrost lojalno\u015bci klient\u00f3w<\/h2>\n<p>\n<\/div><div class=\"clear\"><\/div><\/div><div class=\"uncode_text_column\" ><p>Z raportu EFL i Credit Agricole Bank Polska <em>Diagnoza poziomu wiedzy i praktyk z obszaru ESG w mikro i ma\u0142ych firmach <\/em>wynika, \u017ce ju\u017c <strong>ponad 2\/3 przedsi\u0119biorc\u00f3w zdecydowa\u0142o si\u0119 opracowa\u0107 strategi\u0119 ESG dla swojej firmy<\/strong>. Warto podkre\u015bli\u0107, \u017ce zwykle te dzia\u0142ania wynikaj\u0105 z:<\/p>\n<ul>\n<li>rosn\u0105cych oczekiwa\u0144 klient\u00f3w \u2013 56%,<\/li>\n<li>wymog\u00f3w instytucji finansowych \u2013 51%,<\/li>\n<li>warunk\u00f3w stawianych przez dostawc\u00f3w i kontrahent\u00f3w \u2013 46%.<\/li>\n<\/ul>\n<p>Jeszcze wi\u0119cej, bo a\u017c 81% mikro i ma\u0142ych przedsi\u0119biorc\u00f3w uwa\u017ca, \u017ce dzia\u0142ania w zakresie zr\u00f3wnowa\u017conego rozwoju s\u0105 wa\u017cne dla ich biznes\u00f3w. W\u015br\u00f3d przedstawicieli takich firm <strong>zagadnienia zwi\u0105zane z ochron\u0105 \u015brodowiska i zahamowaniem zmian klimatycznych postrzegane s\u0105 nie jako obci\u0105\u017cenie i koszt, lecz jako inwestycja w rozw\u00f3j<\/strong> przedsi\u0119biorstwa.<\/p>\n<p>Mali przedsi\u0119biorcy dostrzegaj\u0105 liczne korzy\u015bci z wdra\u017cania praktyk z obszaru ESG. Ich zdaniem takie dzia\u0142ania zwi\u0119kszaj\u0105 motywacj\u0119 i produktywno\u015b\u0107 pracownik\u00f3w, buduj\u0105 zaufanie i lojalno\u015b\u0107 klient\u00f3w, a tak\u017ce podnosz\u0105 warto\u015b\u0107 marki.<\/p>\n<p>\n<\/div><div class=\"vc_custom_heading_wrap \"><div class=\"heading-text el-text\" ><\/p>\n<h2>Jakie zr\u00f3wnowa\u017cone praktyki wybiera ma\u0142y biznes?<\/h2>\n<p>\n<\/div><div class=\"clear\"><\/div><\/div><div class=\"uncode_text_column\" ><p>Co ciekawe, w najmniejszych na rynku firmach <strong>strategia ESG zwykle zawarta jest w innym dokumencie<\/strong>. Tak\u0105 praktyk\u0119 wybiera a\u017c 33% respondent\u00f3w. Jedynie 10% przedsi\u0119biorc\u00f3w przygotowuje w tym celu oddzielny dokument, a a\u017c \u00bc nie tworzy go wcale, lecz stosuje niepisane zasady. Jest to swego rodzaju <strong>kontrast od najwi\u0119kszych rynkowych graczy, kt\u00f3rzy ju\u017c w tym roku zostali obj\u0119ci obowi\u0105zkiem pisemnego raportowania poszczeg\u00f3lnych wska\u017anik\u00f3w ESG<\/strong>.<\/p>\n<p>Przygotowany przez EFL i Credit Agricole Bank Polska raport wskazuje te\u017c dzia\u0142ania z obszar\u00f3w ESG, kt\u00f3rych podj\u0119cie deklaruj\u0105 przedstawiciele mikro i ma\u0142ych firm. Znajdziemy w\u015br\u00f3d nich:<\/p>\n<ul>\n<li>recykling i gospodarowanie odpadami \u2013 74%,<\/li>\n<li>monitoring zu\u017cycia wody \u2013 64%,<\/li>\n<li>monitoring zu\u017cycia energii \u2013 68%,<\/li>\n<li>termomodernizacj\u0119 budynk\u00f3w \u2013 52%,<\/li>\n<li>monta\u017c instalacji OZE \u2013 42%,<\/li>\n<li>niskoemisyjn\u0105 flot\u0119 samochodow\u0105 \u2013 39%.<\/li>\n<\/ul>\n<p>Zdecydowanie rzadziej <strong>firmy decyduj\u0105 si\u0119 zmierzy\u0107 \u015blad w\u0119glowy<\/strong> sw\u00f3j oraz swoich dostawc\u00f3w. Takie dzia\u0142ania deklaruje odpowiednio 22% i 18% ankietowanych. By\u0107 mo\u017ce wynika to z obrania strategii ma\u0142ych krok\u00f3w \u2013 mikro i ma\u0142e przedsi\u0119biorstwa musz\u0105 si\u0119 mierzy\u0107 si\u0142y na zamiary i wdra\u017ca\u0107 kolejne ekologiczne praktyki stopniowo.<\/p>\n<p>\n<\/div><div class=\"vc_custom_heading_wrap \"><div class=\"heading-text el-text\" ><\/p>\n<h2>Monitorowanie \u015bladu w\u0119glowego i wska\u017anik\u00f3w ESG jako trend przysz\u0142o\u015bci<\/h2>\n<p>\n<\/div><div class=\"clear\"><\/div><\/div><div class=\"uncode_text_column\" ><p>W nadchodz\u0105cych miesi\u0105cach i latach mo\u017cemy spodziewa\u0107 si\u0119 wi\u0119kszej aktywno\u015bci w zakresie d\u0105\u017cenia do nisko- lub zeroemisyjno\u015bci oraz wdra\u017cania <strong>narz\u0119dzi umo\u017cliwiaj\u0105cych wyliczanie i monitorowanie \u015bladu w\u0119glowego<\/strong> firmy. Takim narz\u0119dziem jest <a href=\"https:\/\/interzero.pl\/uslugi\/doradztwo-srodowiskowe\/environmental-sustainability-dashboard\/\">Enviromental Sustainability Dashboard<\/a>, kt\u00f3ry \u0142\u0105czy mo\u017cliwo\u015b\u0107 obliczenia i kontrolowania wska\u017anik\u00f3w ESG z us\u0142ug\u0105 doradcz\u0105, dzi\u0119ki kt\u00f3rej zidentyfikujesz kluczowe dane swojej firmy i poznasz sposoby na popraw\u0119 swoich wynik\u00f3w w obszarze \u015brodowiskowym.<\/p>\n<p>Wnioski z analizy danych z narz\u0119dzia Enviromental Sustainability Dashboard <strong>s\u0105 te\u017c podstaw\u0105 do opracowania strategii zr\u00f3wnowa\u017conego rozwoju w ka\u017cdej firmie<\/strong>, wyznaczania kierunk\u00f3w proekologicznych zmian oraz do \u015bledzenia skuteczno\u015bci ju\u017c poprowadzonych dzia\u0142a\u0144. Dlaczego to takie wa\u017cne? <a href=\"https:\/\/academy.interzero.pl\/sklep\/raportowanie-niefinansowe-i-zrownowazony-rozwoj-przedsiebiorstwa\/\">We\u017a udzia\u0142 w szkoleniu online <em>\u201eRaportowanie niefinansowe i zr\u00f3wnowa\u017cony rozw\u00f3j przedsi\u0119biorstwa\u201d<\/em><\/a>, podczas kt\u00f3rego dowiesz si\u0119, kiedy i co raportowa\u0107 oraz bli\u017cej poznasz narz\u0119dzie ESD od Interzero.<\/p>\n<p>\n<\/div><div class=\"divider-wrapper \"  >\n    <hr class=\"border-,Default-color separator-no-padding\"  \/>\n<\/div>\n<div class=\"uncode_text_column\" ><p>\u0179r\u00f3d\u0142a:<\/p>\n<ol>\n<li><em>Raport: 68% mikro i ma\u0142ych firm posiada strategi\u0119 ESG raportu,<\/em> <a href=\"https:\/\/media.efl.pl\/informacje\/raport-68-mikro-i-malych-firm-posiada-strategie-esg\">https:\/\/media.efl.pl\/informacje\/raport-68-mikro-i-malych-firm-posiada-strategie-esg<\/a><\/li>\n<\/ol>\n<p>\n<\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-1\" data-row=\"script-row-unique-1\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-1\"));<\/script><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Wed\u0142ug najnowszych danych, dzia\u0142a\u0144 w obszarach ESG domagaj\u0105 si\u0119 sami konsumenci. Jak strategia ESG wp\u0142ywa na postrzeganie firmy?<\/p>\n","protected":false},"author":28,"featured_media":16970,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[118],"tags":[],"class_list":["post-16968","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-newsletter"],"acf":[],"cp_meta_data":{"_wpml_media_featured":["1"],"_wpml_media_duplicate":["1"],"_edit_lock":["1740046173:2"],"_edit_last":["28"],"_uncode_specific_main_width":["a:2:{i:0;s:4:\"1200\";i:1;s:2:\"px\";}"],"_uncode_specific_menu_remove":["off"],"_uncode_specific_menu_opaque":["off"],"_uncode_specific_menu_no_shadow":["off"],"_uncode_blocks_list":["5704"],"_uncode_header_full_width":["on"],"_uncode_header_height":["a:2:{i:0;s:2:\"50\";i:1;s:1:\"%\";}"],"_uncode_header_title":["on"],"_uncode_header_title_custom":["off"],"_uncode_header_style":["dark"],"_uncode_header_content_width":["off"],"_uncode_header_custom_width":["100"],"_uncode_header_align":["left"],"_uncode_header_position":["header-center header-middle"],"_uncode_header_title_size":["h1"],"_uncode_header_title_italic":["off"],"_uncode_header_featured":["on"],"_uncode_header_background":["a:6:{s:16:\"background-color\";s:10:\"color-wayh\";s:17:\"background-repeat\";s:0:\"\";s:21:\"background-attachment\";s:0:\"\";s:19:\"background-position\";s:0:\"\";s:15:\"background-size\";s:0:\"\";s:16:\"background-image\";s:0:\"\";}"],"_uncode_header_parallax":["off"],"_uncode_header_overlay_color_alpha":["100"],"_uncode_header_scroll_opacity":["off"],"_uncode_header_scrolldown":["off"],"_uncode_specific_layout_width_custom":["a:2:{i:0;s:0:\"\";i:1;s:2:\"px\";}"],"_uncode_specific_media":["off"],"_uncode_specific_tags_align":["left"],"_uncode_sidebar_position":["sidebar_right"],"_uncode_sidebar_size":["4"],"_uncode_sidebar_sticky":["off"],"_uncode_sidebar_fill":["off"],"_uncode_specific_copy_hide":["off"],"_uncode_specific_footer_uparrow_hide":["off"],"_uncode_secondary_thumbnail_id":["0"],"_uncode_header_type":["header_uncodeblock"],"_uncode_menu_no_padding":["on"],"_uncode_menu_no_padding_mobile":["off"],"cmplz_hide_cookiebanner":[""],"_wp_old_date":["2024-07-31"],"_uncode_fullpage_type":["curtain"],"_uncode_fullpage_opacity":["off"],"_uncode_scroll_dots":["off"],"_uncode_empty_dots":["off"],"_uncode_scroll_history":["off"],"_uncode_scroll_safe_padding":["on"],"_uncode_scroll_additional_padding":["0"],"_uncode_fullpage_mobile":["off"],"_uncode_scroll_snap":["off"],"_yoast_wpseo_content_score":["90"],"_yoast_wpseo_estimated-reading-time-minutes":["3"],"_yoast_wpseo_wordproof_timestamp":[""],"_yoast_wpseo_primary_category":["1"],"_wpml_word_count":["{\"total\":652,\"to_translate\":{\"en\":128}}"],"_wpml_location_migration_done":["1"],"_wp_old_slug":["wez-udzial-w-szkoleniu-pt-ppwr-nowe-wyzwanie-dla-wprowadzajacych-produkty-w-opakowaniach"],"_oembed_e412b5d5f3f9cbaf4aaff94b08065643":["{{unknown}}"],"_oembed_85cb3688a0c607d1cc50c3c364b2971f":["{{unknown}}"],"_oembed_1305493e57dec6513bbd2a3f1fb38792":["{{unknown}}"],"_yoast_wpseo_metadesc":["Wed\u0142ug najnowszych danych, dzia\u0142a\u0144 w obszarach ESG domagaj\u0105 si\u0119 sami konsumenci. 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