{"id":19718,"date":"2025-05-06T16:24:32","date_gmt":"2025-05-06T14:24:32","guid":{"rendered":"https:\/\/interzero.pl\/?p=19718"},"modified":"2025-05-06T16:24:32","modified_gmt":"2025-05-06T14:24:32","slug":"polski-e-commerce-modowy-tonie-w-odpadach","status":"publish","type":"post","link":"https:\/\/interzero.pl\/en\/blog\/polski-e-commerce-modowy-tonie-w-odpadach\/","title":{"rendered":"32 million plastic bags a year. Polish fashion e-commerce is drowning in waste"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div data-parent=\"true\" class=\"vc_row row-container\" id=\"row-unique-0\"><div class=\"row limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_center column_parent col-lg-6 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode-single-media  text-left\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"tmb tmb-light  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg\"><div class=\"t-inside\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"uncode-single-media-wrapper\"><img decoding=\"async\" class=\"wp-image-19719\" src=\"https:\/\/interzero.pl\/wp-content\/uploads\/sites\/12\/2025\/05\/e-commerce-moda.jpg\" width=\"1600\" height=\"1080\" alt=\"bran&#380;a mody online tonie w odpadach\" srcset=\"https:\/\/interzero.pl\/wp-content\/uploads\/sites\/12\/2025\/05\/e-commerce-moda.jpg 1600w, https:\/\/interzero.pl\/wp-content\/uploads\/sites\/12\/2025\/05\/e-commerce-moda-300x203.jpg 300w, https:\/\/interzero.pl\/wp-content\/uploads\/sites\/12\/2025\/05\/e-commerce-moda-1024x691.jpg 1024w, https:\/\/interzero.pl\/wp-content\/uploads\/sites\/12\/2025\/05\/e-commerce-moda-768x518.jpg 768w, https:\/\/interzero.pl\/wp-content\/uploads\/sites\/12\/2025\/05\/e-commerce-moda-1536x1037.jpg 1536w, https:\/\/interzero.pl\/wp-content\/uploads\/sites\/12\/2025\/05\/e-commerce-moda-18x12.jpg 18w, https:\/\/interzero.pl\/wp-content\/uploads\/sites\/12\/2025\/05\/e-commerce-moda-350x236.jpg 350w, https:\/\/interzero.pl\/wp-content\/uploads\/sites\/12\/2025\/05\/e-commerce-moda-uai-258x174.jpg 258w, https:\/\/interzero.pl\/wp-content\/uploads\/sites\/12\/2025\/05\/e-commerce-moda-uai-1032x697.jpg 1032w, https:\/\/interzero.pl\/wp-content\/uploads\/sites\/12\/2025\/05\/e-commerce-moda-uai-720x486.jpg 720w, https:\/\/interzero.pl\/wp-content\/uploads\/sites\/12\/2025\/05\/e-commerce-moda-uai-1440x972.jpg 1440w, https:\/\/interzero.pl\/wp-content\/uploads\/sites\/12\/2025\/05\/e-commerce-moda-uai-516x348.jpg 516w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-6 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"vc_custom_heading_wrap \"><div class=\"heading-text el-text\" ><\/p>\n<h1><strong>32 miliony plastikowych toreb rocznie. Polski e-commerce modowy tonie w odpadach<\/strong><\/h1>\n<p>\n<\/div><div class=\"clear\"><\/div><\/div><div class=\"uncode_text_column\" ><p>W ubieg\u0142ym roku polski e-commerce modowy wykorzysta\u0142 a\u017c 16 milion\u00f3w plastikowych toreb. W najbli\u017cszych latach liczba ta wzro\u015bnie dwukrotnie, czyli do niebotycznych 32 mln rocznie. Ten trend niekoniecznie podoba si\u0119 konsumentom \u2013 niemal \u00be z nich woli otrzyma\u0107 przesy\u0142k\u0119 opakowan\u0105 w papier i karton, a nie w plastik. Co na to bran\u017ca fashion?<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-0\" data-row=\"script-row-unique-0\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-0\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row row-container\" id=\"row-unique-1\"><div class=\"row limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"vc_custom_heading_wrap \"><div class=\"heading-text el-text\" ><\/p>\n<h2><strong>\u015arodowiskowe koszty bran\u017cy fashion to nie tylko odpady tekstylne<\/strong><\/h2>\n<p>\n<\/div><div class=\"clear\"><\/div><\/div><div class=\"uncode_text_column\" ><p>Nie lubimy jej, a jednocze\u015bnie j\u0105 kochamy \u2013 bran\u017ca fashion od dawna ma \u0142atk\u0119 jednej z najmniej ekologicznych, co nie przeszkadza jej w osi\u0105ganiu kolejnych rekord\u00f3w produkcji i sprzeda\u017cy. Wed\u0142ug analizy Business Insider <strong>firmy z sektora modowego odpowiadaj\u0105 za 10% globalnej emisji dwutlenku w\u0119gla<\/strong>. Dla por\u00f3wnania tyle samo emituje ca\u0142a Unia Europejska!<\/p>\n<ul>\n<li>Co roku na ca\u0142ym \u015bwiecie wytwarza si\u0119 100 mln sztuk odzie\u017cy oraz 92 mln ton odpad\u00f3w tekstylnych.<\/li>\n<li>Przemys\u0142 tekstylny zu\u017cywa <strong>10-20% wszystkich wykorzystywanych na \u015bwiecie pestycyd\u00f3w<\/strong>.<\/li>\n<li>Ka\u017cdego roku na potrzeby produkcji tkanin z celulozy wycinanych jest<strong> ponad 150 mln drzew<\/strong>, z czego 30% pochodzi z las\u00f3w pierwotnych lub zagro\u017conych.<\/li>\n<li>W\u0142\u00f3kiennictwo odpowiada za <strong>20% globalnych zanieczyszcze\u0144 w\u00f3d<\/strong><a href=\"#_edn1\" name=\"_ednref1\">[i]<\/a>.<\/li>\n<li>Sam proces farbowania tkanin generuje ka\u017cdego roku ok. <strong>93 mld m<sup>3<\/sup> \u015bciek\u00f3w<\/strong><a href=\"#_edn2\" name=\"_ednref2\">[ii]<\/a>.<\/li>\n<\/ul>\n<p>Przytoczone dane dotycz\u0105 samych tylko tekstyli\u00f3w. Warto pami\u0119ta\u0107, \u017ce bran\u017ca fashion to nie tylko produkcja odzie\u017cy, ale te\u017c logistyka i handel detaliczny, r\u00f3wnie\u017c w Internecie. Ten ostatni przyczynia si\u0119 do <strong>generowania odpad\u00f3w z opakowa\u0144 wysy\u0142kowych<\/strong>, kt\u00f3rym przyjrza\u0142 si\u0119 Development Economics w badaniu przeprowadzonym na zlecenie DS Smith, \u015bwiatowego lidera w zakresie zr\u00f3wnowa\u017conych opakowa\u0144.<\/p>\n<\/div><div class=\"vc_custom_heading_wrap \"><div class=\"heading-text el-text\" ><\/p>\n<h3><strong>2500 co godzin\u0119, 147 mln w 5 lat \u2013 tyle plastikowych toreb wygeneruje polski e-commerce modowy<\/strong><\/h3>\n<p>\n<\/div><div class=\"clear\"><\/div><\/div><div class=\"uncode_text_column\" ><p>Badanie DS. Smith pokazuje, \u017ce w najbli\u017cszych latach <strong>polski sektor modowego e-commerce b\u0119dzie wykorzystywa\u0142 a\u017c 32 mln plastikowych opakowa\u0144<\/strong> wysy\u0142kowych rocznie, co prze\u0142o\u017cy si\u0119 na ponad <strong>2500 toreb dostarczanych co godzin\u0119<\/strong>. Do 2030 r. zu\u017cyjemy w ten spos\u00f3b a\u017c 147 mln toreb z tworzyw sztucznych.<\/p>\n<p><em>&#8211; Podczas gdy sprzeda\u017c online wzrasta, sprzedawcy internetowi, w por\u00f3wnaniu ze stacjonarnymi sklepami, u\u017cywaj\u0105 wi\u0119cej toreb plastikowych.<\/em> \u2013 m\u00f3wi Katarzyna Kala-Kowalska, prezes zarz\u0105du DS Smith Polska.<\/p>\n<p>Mog\u0142oby si\u0119 wydawa\u0107, \u017ce w dobie rosn\u0105cej \u015bwiadomo\u015bci ekologicznej zar\u00f3wno firmy, jak i konsumenci coraz cz\u0119\u015bciej odchodz\u0105 od stosowania plastiku na rzecz jego bardziej zr\u00f3wnowa\u017conych alternatyw. Statystyki s\u0105 jednak nieub\u0142agane \u2013 w\u015br\u00f3d du\u017cych gospodarek europejskich to w\u0142a\u015bnie <strong>Polska jest najszybciej rozwijaj\u0105cym si\u0119 rynkiem wysy\u0142kowych opakowa\u0144 z tworzyw sztucznych<\/strong>, tak ch\u0119tnie wykorzystywanych m.in. przez modowe e-commerce. Nie dziwi wi\u0119c, \u017ce do 2030 r. eksperci prognozuj\u0105 a\u017c 102% wzrost zu\u017cycia plastikowych toreb (z 16 md do 32 mld).<\/p>\n<\/div><div class=\"vc_custom_heading_wrap \"><div class=\"heading-text el-text\" ><\/p>\n<h3><strong>Plastikowa torba na ubrania ma tylko 1 \u017cycie \u2013 brak recyklingu bol\u0105czk\u0105 polskich e-commerce<\/strong><\/h3>\n<p>\n<\/div><div class=\"clear\"><\/div><\/div><div class=\"uncode_text_column\" ><p>Plastikowe torby wysy\u0142kowe niemal nie s\u0105 poddawane recyklingowi. Zaledwie 6% takich opakowa\u0144 wykorzystywanych przez modowe e-commerce zosta\u0142o ponownie wykorzystane lub trafi\u0142o do recyklingu. Pozosta\u0142e 94% odpad\u00f3w zako\u0144czy\u0142o sw\u00f3j \u017cywot po zaledwie 1 u\u017cyciu na sk\u0142adowisku odpad\u00f3w albo w spalarni.<\/p>\n<\/div><div class=\"vc_custom_heading_wrap \"><div class=\"heading-text el-text\" ><\/p>\n<h3><strong>Czy istnieje alternatywa dla plastikowych toreb?<\/strong><\/h3>\n<p>\n<\/div><div class=\"clear\"><\/div><\/div><div class=\"uncode_text_column\" ><p>Jak najbardziej. Do\u015b\u0107 <strong>oczywistym zamiennikiem plastiku jest papier<\/strong> (koperty klasyczne i rozszerzane) oraz tektura (kartony, pude\u0142ka kartonowe, koperty z tektury falistej).<\/p>\n<p><em>\u2013 Przej\u015bcie z plastikowych na papierowe torby wysy\u0142kowe by\u0142o punktem zwrotnym. Po wprowadzeniu naszych pierwszych papierowych toreb, zadowolenie klient\u00f3w z naszych nowych opakowa\u0144 wzros\u0142o o 16 punkt\u00f3w procentowych rok do roku.<\/em> \u2013 m\u00f3wi\u00a0David Fischer, dyrektor ds. zr\u00f3wnowa\u017conego rozwoju logistyki i\u00a0opakowa\u0144 w Zalando.<\/p>\n<p>Obserwacje Zalando znajduj\u0105 potwierdzenie r\u00f3wnie\u017c w wynikach badania DS. Smith:<\/p>\n<ul>\n<li>57% polskich konsument\u00f3w czuje wyrzuty sumienia z\u202fpowodu ilo\u015bci plastiku, w kt\u00f3rym dostarczane s\u0105 ich zam\u00f3wienia.<\/li>\n<li>77% chce wycofania plastikowych toreb, je\u015bli dost\u0119pne s\u0105 ich zamienniki.<\/li>\n<li><strong>72% ankietowanych twierdzi, \u017ce woli otrzymywa\u0107 zakupy zapakowane w karton lub papier<\/strong>.<\/li>\n<li>56% deklaruje, \u017ce ch\u0119tniej z\u0142o\u017cy\u0142oby zam\u00f3wienie w sklepie odzie\u017cowym, kt\u00f3ry u\u017cywa opakowa\u0144 nadaj\u0105cych si\u0119 do recyklingu.<\/li>\n<\/ul>\n<p>\u2013 Wyeliminowanie jednorazowych produkt\u00f3w plastikowych pozostaje kluczowym wyzwaniem dla bran\u017cy e-commerce w osi\u0105ganiu cel\u00f3w zr\u00f3wnowa\u017conego rozwoju. Znalezienie idealnego rozwi\u0105zania jest sporym wyzwaniem, zw\u0142aszcza w \u015brodowisku, w kt\u00f3rym bardziej zr\u00f3wnowa\u017cone alternatywy nie s\u0105 jeszcze w pe\u0142ni skalowalne lub mog\u0105 nie spe\u0142nia\u0107 minimalnych wymaga\u0144 zar\u00f3wno pod wzgl\u0119dem zr\u00f3wnowa\u017conego rozwoju, jak i mo\u017cliwo\u015bci wdro\u017cenia operacyjnego. \u2013 dodaje David Fischer.<\/p>\n<p>Wiele firm wytwarzaj\u0105cych opakowania wysy\u0142kowe testuje obecnie opakowania wielokrotnego u\u017cytku. Od 2023 r. firma InPost oferuje dostawy w EkoBox \u2013 sk\u0142adanym opakowaniu, kt\u00f3re mo\u017cna zwr\u00f3ci\u0107 przez Paczkomat. Autorem innowacyjnych wieloraz\u00f3wek dla e-commerce by\u0142a te\u017c marka Loopako, kt\u00f3ra zako\u0144czy\u0142a ju\u017c dzia\u0142alno\u015b\u0107. Na korzy\u015b\u0107 takich rozwi\u0105za\u0144 przemawiaj\u0105 nie tylko wzgl\u0119dy \u015brodowiskowe i wizerunkowe, ale tez mo\u017cliwo\u015b\u0107 optymalizacji <a href=\"https:\/\/oplataproduktowa.interzero.pl\/\">op\u0142aty produktowej<\/a> za wprowadzone opakowania oraz szansa na obni\u017cenie kosztu zwi\u0105zanego z <a href=\"https:\/\/quiz-oplataproduktowa.interzero.pl\/?_gl=1*18zy20e*_ga*MTYxNzU5ODAzMi4xNzQ0MTg0NjY1*_ga_4X2PWE90LR*MTc0NTQ5OTQ2OC4xLjAuMTc0NTQ5OTQ3MS4wLjAuMA..*_gcl_au*MjA3MjM5MDE4NC4xNzQ0NjE1NTE4\">przekazaniem obowi\u0105zku recyklingu organizacji odzysku<\/a>. Znacz\u0105cym minusem mo\u017ce by\u0107 za to wzrost emisji spowodowanych zwrotami takich opakowa\u0144, a tak\u017ce koszt us\u0142ugi kurierskiej, kt\u00f3ry musia\u0142yby ponie\u015b\u0107 modowe e-commerce.<\/p>\n<p>\u0179r\u00f3d\u0142o: DS. Smith, <em>Pozw\u00f3lmy plastikowi wyj\u015b\u0107 z mody: do 2030 roku internetowe sklepy z mod\u0105 w<\/em><em>\u202fPolsce zu\u017cyj\u0105 147 milion\u00f3w plastikowych toreb<\/em>, https:\/\/www.dssmith.com\/pl\/media\/aktualnosci\/2025\/4\/pozwolmy-plastikowi-wyjsc-z-mody-do-2030-roku-internetowe-sklepy-z-moda-w-polsce-zuzyja-147-milionow-plastikowych-toreb<\/p>\n<p><a href=\"#_ednref1\" name=\"_edn1\">[i]<\/a> <em>10 zatrwa\u017caj\u0105cych statystyk dotycz\u0105cych fast fashion<\/em>, https:\/\/magazynbiomasa.pl\/10-zatrwazajacych-statystyk-dotyczacych-fast-fashion\/<\/p>\n<p><a href=\"#_ednref2\" name=\"_edn2\">[ii]<\/a> K. Shedlock, S. Feldstein<em>, At what cost? Unravelling the harms of the fast fashion industry<\/em>, https:\/\/www.biologicaldiversity.org\/programs\/population_and_sustainability\/pdfs\/Unravelling-Harms-of-Fast-Fashion-Full-Report-2023-02.pdf<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-1\" data-row=\"script-row-unique-1\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-1\"));<\/script><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Polish fashion shops flood the market with plastic shipping packaging. Consumers want a change. Does the fashion industry want it too?<\/p>","protected":false},"author":28,"featured_media":19719,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[118],"tags":[],"class_list":["post-19718","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-newsletter"],"acf":[],"cp_meta_data":{"_wpml_media_featured":["1"],"_wpml_media_duplicate":["1"],"_edit_lock":["1746541392:28"],"_edit_last":["28"],"_uncode_specific_main_width":["a:2:{i:0;s:4:\"1200\";i:1;s:2:\"px\";}"],"_uncode_specific_menu_remove":["off"],"_uncode_specific_menu_opaque":["off"],"_uncode_specific_menu_no_shadow":["off"],"_uncode_blocks_list":["5704"],"_uncode_header_full_width":["on"],"_uncode_header_height":["a:2:{i:0;s:2:\"50\";i:1;s:1:\"%\";}"],"_uncode_header_title":["on"],"_uncode_header_title_custom":["off"],"_uncode_header_style":["dark"],"_uncode_header_content_width":["off"],"_uncode_header_custom_width":["100"],"_uncode_header_align":["left"],"_uncode_header_position":["header-center header-middle"],"_uncode_header_title_size":["h1"],"_uncode_header_title_italic":["off"],"_uncode_header_featured":["on"],"_uncode_header_background":["a:6:{s:16:\"background-color\";s:10:\"color-wayh\";s:17:\"background-repeat\";s:0:\"\";s:21:\"background-attachment\";s:0:\"\";s:19:\"background-position\";s:0:\"\";s:15:\"background-size\";s:0:\"\";s:16:\"background-image\";s:0:\"\";}"],"_uncode_header_parallax":["off"],"_uncode_header_overlay_color_alpha":["100"],"_uncode_header_scroll_opacity":["off"],"_uncode_header_scrolldown":["off"],"_uncode_specific_layout_width_custom":["a:2:{i:0;s:0:\"\";i:1;s:2:\"px\";}"],"_uncode_specific_media":["off"],"_uncode_specific_tags_align":["left"],"_uncode_sidebar_position":["sidebar_right"],"_uncode_sidebar_size":["4"],"_uncode_sidebar_sticky":["off"],"_uncode_sidebar_fill":["off"],"_uncode_specific_copy_hide":["off"],"_uncode_specific_footer_uparrow_hide":["off"],"_uncode_secondary_thumbnail_id":["0"],"_uncode_header_type":["header_uncodeblock"],"_uncode_menu_no_padding":["on"],"_uncode_menu_no_padding_mobile":["off"],"cmplz_hide_cookiebanner":[""],"_wp_old_date":["2024-07-31"],"_uncode_fullpage_type":["curtain"],"_uncode_fullpage_opacity":["off"],"_uncode_scroll_dots":["off"],"_uncode_empty_dots":["off"],"_uncode_scroll_history":["off"],"_uncode_scroll_safe_padding":["on"],"_uncode_scroll_additional_padding":["0"],"_uncode_fullpage_mobile":["off"],"_uncode_scroll_snap":["off"],"_yoast_wpseo_content_score":["60"],"_yoast_wpseo_estimated-reading-time-minutes":["4"],"_yoast_wpseo_wordproof_timestamp":[""],"_yoast_wpseo_primary_category":["118"],"_wpml_word_count":["{\"total\":672,\"to_translate\":{\"en\":105}}"],"_wpml_location_migration_done":["1"],"_wp_old_slug":["kiedy-zgasna-swiatla-22-marca-o-20-30-uczcijmy-godzine-dla-ziemi"],"_oembed_e412b5d5f3f9cbaf4aaff94b08065643":["{{unknown}}"],"_oembed_85cb3688a0c607d1cc50c3c364b2971f":["{{unknown}}"],"_oembed_1305493e57dec6513bbd2a3f1fb38792":["{{unknown}}"],"_yoast_wpseo_metadesc":["Polskie sklepy z mod\u0105 zalewaj\u0105 rynek plastikowymi opakowaniami wysy\u0142kowymi. 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