{"id":18468,"date":"2025-01-27T16:12:43","date_gmt":"2025-01-27T15:12:43","guid":{"rendered":"https:\/\/interzero.pl\/blog\/sustainable-development-trends-what-and-how-much-are-businesses-investing-in-research-report\/"},"modified":"2025-01-27T16:15:21","modified_gmt":"2025-01-27T15:15:21","slug":"sustainable-development-trends-what-and-how-much-are-businesses-investing-in-research-report","status":"publish","type":"post","link":"https:\/\/interzero.pl\/en\/blog\/sustainable-development-trends-what-and-how-much-are-businesses-investing-in-research-report\/","title":{"rendered":"Sustainable Development Trends \u2013 What and How Much Are Businesses Investing in? Research Report"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;188754&#8243;][vc_single_image media=&#8221;18458&#8243; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;676976&#8243; media_link=&#8221;url:https%3A%2F%2Finterzero.pl%2Fo-firmie%2Fzrownowazony-rozwoj%2Fwhite-paper%2F|target:_blank&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_custom_heading uncode_shortcode_id=&#8221;174468&#8243;]<\/p>\n<h1>Sustainable Development Trends \u2013 What and How Much Are Businesses Investing in? Research Report <\/h1>\n<p>[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row][vc_column column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;left&#8221; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;519152&#8243;][vc_column_text uncode_shortcode_id=&#8221;104965&#8243;]The transition to a circular economy is inevitable \u2013 these are the conclusions of the latest Interzero study <em>, Companies in a Circular Economy: A Detailed Analysis<\/em> . The ecological transformation of companies is not only forced by legal regulations. It is also expected by customers, investors and financial institutions. The best way to choose the right direction of change is to start working with an environmental consulting company.[\/vc_column_text][vc_custom_heading uncode_shortcode_id=&#8221;345077&#8243;]<\/p>\n<h2>Sustainable development as a to-do list for most entrepreneurs<\/h2>\n<p>[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;149198&#8243;]The study <em>Enterprises in the Circular Economy: Detailed Analysis<\/em> shows that the vast <strong>majority of enterprises want to implement sustainable initiatives or have already started this process<\/strong> . Such declarations were made by 71.1 to 84.9% of managers representing medium and large companies from 6 European countries. The most active in this area are companies from the FMCG (81%) and electronics (82%) sectors. For this group of enterprises, implementing circular solutions is no longer considered in the context of competitive advantage &#8211; <strong>it becomes necessary to maintain the current position on the market<\/strong> . The situation is slightly different for enterprises from the construction, retail and logistics sectors, where the pursuit of implementing the idea of the circular economy is declared by just over 60% of respondents. From their perspective, introducing green changes <strong>allows them to get ahead of the competition, create and control industry trends, and gain the trust of new groups of customers and investors<\/strong> . How much budget do medium and large companies allocate for sustainable development? What activities do they most often invest in? <\/p>\n<p> <a href=\"https:\/\/interzero.pl\/en\/about-company\/sustainable-development\/white-paper\/\">  Download the research report and discover the latest trends in sustainable development!  <\/a>[\/vc_column_text][vc_custom_heading uncode_shortcode_id=&#8221;188140&#8243;]<\/p>\n<h2><strong>Actions vs. reality: the state of implementation of the 2030 Agenda in the medium and large enterprise sector<\/strong><\/h2>\n<p>[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;156190&#8243;]Despite implementing further sustainable initiatives, the vast <strong>majority of surveyed companies are still far from achieving the goals of the 2030 Agenda<\/strong> \u2013 the non-financial reporting goal, considered to be the \u201ceasiest\u201d to implement, was achieved by only 20.5% of those annexed, and the \u201cmost difficult\u201d goal of carbon neutrality was achieved by only 15.7% of those surveyed. This state of affairs somehow forces companies to seek advisory support. The surveyed <strong>companies almost unanimously expressed their willingness to use the services of an environmental consulting company<\/strong> and entrust it with strategic, managerial and operational tasks.[\/vc_column_text][vc_custom_heading uncode_shortcode_id=&#8221;132563&#8243;]<\/p>\n<h2><strong>From the management perspective: reducing waste and increasing efficiency by implementing sustainable solutions<\/strong><\/h2>\n<p>[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;110116&#8243;]Managers of large and medium-sized companies declared that the introduction of sustainable activities can bring their companies benefits in the form of:<br \/>\n \u2022 reducing the amount of waste produced (and consequently reducing waste management costs),<br \/>\n \u2022 increasing the efficiency of the company&#8217;s operations,<br \/>\n \u2022 meeting the growing expectations of customers, financial institutions and investors,<br \/>\n \u2022 adapting to trends prevailing in the industry. However, the authors of the study emphasize that in order to achieve real benefits, it is necessary to implement changes based on specific data and measurements. Otherwise, companies risk misdirecting their investments. Only 35.5% of the surveyed companies declared that they were assessing the environmental efficiency of products, services and the entire organization. Some of the surveyed companies stated that they did not have any useful data or research that would allow them to create a strategy for sustainable development of their organization. This data clearly indicates not only the need to conduct research and development work, but also the need for permanent cooperation with an advisory entity such as Interzero, as an experienced partner specializing in sustainable development.[\/vc_column_text][vc_custom_heading uncode_shortcode_id=&#8221;742159&#8243;]<\/p>\n<h2>What kind of support are entrepreneurs looking for? Criteria for choosing an environmental consulting firm <\/h2>\n<p>[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;121902&#8243;]Due to the huge impact of sustainable development activities on the perception of the company by all its stakeholders, companies seeking advisory support are guided by many specific criteria.<\/p>\n<ul>\n<li>One of the most common criteria is <strong>the ability to adapt the offered services to the specifics of the business<\/strong> . Many entrepreneurs have experienced difficulties or even the impossibility of implementing ready-made, unmodified solutions into their business models. <\/li>\n<li>Equally important is <strong>the broad offering<\/strong> of a consulting firm. Respondents particularly value <strong>the availability of comprehensive, integrated environmental services<\/strong> and the possibility of using consulting in other areas, not necessarily related to sustainable development. <\/li>\n<li>A key criterion is also <strong>the good reputation of the environmental consulting firm<\/strong> .<\/li>\n<\/ul>\n<p>As environmental consultants, we understand these expectations of entrepreneurs perfectly. <strong>At Interzero, we have been developing integrated environmental protection services tailored to the needs of our clients for over 30 years<\/strong> for companies of all sizes and in every industry. We offer <strong>comprehensive environmental consulting<\/strong> , training, audits, and we also provide tailor-made solutions in the field of sustainable development, recycling, waste management and waste machines. <strong>We support entrepreneurs in fulfilling their legal environmental obligations<\/strong> and implementing a circular economy. Over 9,500 entities have already trusted us &#8211; learn about our environmental services and join the group of clients with whom we implement a common vision of a world without waste.[\/vc_column_text][vc_custom_heading uncode_shortcode_id=&#8221;159363&#8243;]<\/p>\n<h2>About the Interzero study<\/h2>\n<p>[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;186590&#8243;]Six countries were analysed: Italy, Austria, Poland, Slovenia, Croatia and Serbia. The objectives of the study were to: understand and analyze market trends in the field of sustainability and the circular economy, investigate potential barriers to the implementation of sustainable practices, investigate the main sustainability needs of medium and large enterprises, analyze the readiness of these enterprises to move towards more sustainable business models. The data analyzed in the course of the study came from press releases of enterprises, articles in newspapers and magazines, and reports on sustainability, as well as interviews conducted with top management representing the surveyed enterprises.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;473665&#8243;][vc_button border_width=&#8221;0&#8243; link=&#8221;url:https%3A%2F%2Finterzero.pl%2Fen%2Fabout-company%2Fsustainable-development%2Fwhite-paper%2F|&#8221; uncode_shortcode_id=&#8221;264343&#8243;]Click to learn more about the report[\/vc_button][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>The transition to a circular economy is inevitable \u2013 these are the conclusions of the latest Interzero study, Companies in a Circular Economy: A Detailed Analysis. The ecological transformation of companies is not only forced by legal regulations. It is also expected by customers, investors and financial institutions. The best way to choose the right direction of change is to start working with an environmental consulting company.   <\/p>\n","protected":false},"author":28,"featured_media":18459,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[89,82],"tags":[],"class_list":["post-18468","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-uncategorized"],"acf":[],"cp_meta_data":{"_encloseme":["1"],"_yoast_wpseo_primary_category":["1"],"_wpml_media_duplicate":["1"],"_wpml_media_featured":["1"],"_top_nav_excluded":[""],"_cms_nav_minihome":[""],"_thumbnail_id":["18459"],"_yoast_wpseo_opengraph-image":["https:\/\/interzero.pl\/wp-content\/uploads\/sites\/12\/2025\/01\/white-paper-1024x691.jpg"],"_yoast_wpseo_twitter-image":["https:\/\/interzero.pl\/wp-content\/uploads\/sites\/12\/2025\/01\/white-paper-1024x691.jpg"],"_uncode_secondary_thumbnail_id":["0"],"_uncode_header_height":["a:2:{i:0;s:2:\"50\";i:1;s:1:\"%\";}"],"_uncode_header_align":["left"],"_uncode_specific_menu_opaque":["off"],"_uncode_blocks_list":["5704"],"_uncode_header_title":["on"],"_uncode_header_style":["dark"],"_uncode_header_content_width":["off"],"_uncode_header_custom_width":["100"],"_uncode_header_position":["header-center header-middle"],"_uncode_header_title_size":["h1"],"_uncode_header_title_italic":["off"],"_uncode_header_title_custom":["off"],"_uncode_header_featured":["on"],"_uncode_header_parallax":["off"],"_uncode_header_overlay_color_alpha":["100"],"_uncode_header_scroll_opacity":["off"],"_uncode_header_scrolldown":["off"],"_uncode_sidebar_position":["sidebar_right"],"_uncode_sidebar_size":["4"],"_uncode_sidebar_fill":["off"],"_uncode_header_type":["header_uncodeblock"],"_uncode_header_full_width":["on"],"_uncode_specific_menu_no_shadow":["off"],"_uncode_header_background":["a:6:{s:16:\"background-color\";s:10:\"color-wayh\";s:17:\"background-repeat\";s:0:\"\";s:21:\"background-attachment\";s:0:\"\";s:19:\"background-position\";s:0:\"\";s:15:\"background-size\";s:0:\"\";s:16:\"background-image\";s:0:\"\";}"],"_uncode_sidebar_sticky":["off"],"_uncode_menu_no_padding":["on"],"_uncode_menu_no_padding_mobile":["off"],"_uncode_fullpage_type":["curtain"],"_uncode_fullpage_opacity":["off"],"_uncode_scroll_dots":["off"],"_uncode_empty_dots":["off"],"_uncode_scroll_history":["off"],"_uncode_scroll_safe_padding":["on"],"_uncode_scroll_additional_padding":["0"],"_uncode_fullpage_mobile":["off"],"_uncode_scroll_snap":["off"],"_uncode_specific_layout_width_custom":["a:2:{i:0;s:0:\"\";i:1;s:2:\"px\";}"],"_uncode_specific_media":["off"],"_uncode_specific_tags_align":["left"],"_last_translation_edit_mode":["translation-editor"],"_yoast_wpseo_title":["Sustainability Trends | Interzero Report 2025"],"_yoast_wpseo_metadesc":["Discover the latest trends in circular economy: examples of sustainable activities \u267b\ufe0f the most common company initiatives \u267b\ufe0f budgets of sustainable development departments"],"_yoast_wpseo_focuskw":["report; 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